Was in Lowes earlier this evening. It's incredible how they've gone whole hog into the Craftsman brand. It dominated many of the endcaps and various sections of the store. Tool chests, cordless tools, tape measures, bits, hand tools. I view all of this as a result of HF's quality increases. The other retail chains need entry level tools as an alternative to HF. In the case of Lowes, they're using the Craftsman brand to fight on the low end of the tool market.